Connectzone is now part of Google Project beacon
A couple weeks ago, I received a package in the mail from Project Beacon with the Google’s Mountain View, California address on it. When I opened it up, I found a beacon and some instructions on how to set it up. I did not yet set it up, but I dug deeper into it. No one was talking about it until this past week. I spotted a number of posted about it on Twitter just this past week, all asking what this is about.
Beacons can help improve the location information Google provides to you and your customers. The beacon is a small, Bluetooth device that sends a one-way signal to a user’s phone without capturing any information about the user. If a user shares their location, the beacon signal can help the user’s phone determine their location more accurately. When a user’s phone has a better understanding of where they are and if they’ve visited your store, you can unlock a variety of new features to improve their experience and your local business presence.